The latest edition of The Greatest Show on Earth, now in rehearsal in Florida, will play to audiences who want to interact using mobile technology.
In this June 1, 2016 photo, Ringling Bros. and Barnum & Bailey Circus entertainers during a rehearsal for “Out of This World” Wednesday, June 1, 2016, in Palmetto, Fla. Now that Ringling Bros. and Barnum & Bailey has retired its iconic elephants, executives under the big top say they must do more to draw a younger generation of fans, many of whom are glued to their smartphones and screens. (AP Photo/Chris O’Meara)